Lora Miro is an entrepreneur, artist, and writer known for building transformative experiences at the intersection of creativity, technology, and community. She co-founded myLAB Box, the first nationwide at-home test-to-treatment health platform and now the first digital health company for both humans and pets.

Blending creative vision with strategic execution, Lora has brought ambitious ideas to life across entertainment and consumer tech. Her work has been featured in Forbes, WSJ, LA Times, Wired, Inc., VICE, Thrillist, and more.

Her career includes leading high-impact partnerships and initiatives with major brands and cultural institutions, including Newegg, Walgreens, Walmart, NFL, Universal Studios, Disney, Fox, SyFy, Nissan, and others.

Lora is also the creator of ScareLA, the first Halloween convention and pop-up theme park. The event drew more than 20,000 attendees from over 30 countries and spanned 300,000+ square feet, featuring icons such as Elvira, the Crypt Keeper, Slash, and more.

Previously, Lora worked with creator Jon Braver and Neil Patrick Harris to launch DELUSION, a pioneering immersive theater in Los Angeles. She also repped award-winning creative firms, including The Mill and Moore Ruble Yudell.

Committed to expanding access to knowledge, Lora launched TEDx Pacific Palisades, guest lectured at USC, led education initiatives for underprivileged youth. She is a partner in the philanthropic LA Chessboxing Club.

Her ideas often challenge convention—but they are consistently ahead of it.