Entrepreneur, artist and writer with a knack for transformative experiences. Co-founder of myLAB Box, the first nationwide at-home testing to treatment health platform in the U.S.
Lora’s unique experience blending creative, technology and community has propelled some of her wildest ambitions. Her work has been featured in Forbes, Wall Street Journal, Los Angeles Times, Oxygen, VICE, A+, Thrillist, Wired Magazine, Inc. Magazine and more.
Her track record includes spearheading strategic initiatives and partnerships with some of the largest e-commerce brands, thought-leaders and influencers such as Newegg.com, XO Group, NFL, Universal Studios, SyFy, Fox, Amazon, Wal mart, Walgreens, Nissan and more.
Lora is also the Creator of ScareLA, the first Halloween convention and pop-up theme park. Drawing over 20,000 fans from over 30 countries, the show spanned over 300,000+ sq. ft. featuring icons like Elvira, the Crypt Keeper, NSYNC, Slash, Linda Blair, Insidious and more.
Previously, Lora founded PR and production agency, Genie Effect and worked alongside creator Jon Braver and co-producer Neil Patrick Harris to launch the hit LA immersive show DELUSION. She also represented The Mill, an award-winning U.K. VFX company, Moore Ruble Yudell Architects, Channel Factory, HAuNTcon, and more.
Sharing her experience to inform and inspire, Miro founded TEDx Pacific Palisades in 2013 and is a partner in the philanthropic LA Chess boxing Club. She was a guest lecturer at USC and has lead education initiatives for underprivileged youth in Los Angeles.
Her innovative ideas can sometimes seem strange but are always groundbreaking.
