Lora Ivanova is an entrepreneur, artist and speaker with a knack for transformative experiences. She built her first startup at age 14 and today is founder and Executive Producer of ScareLA, the first Halloween convention, and Co-founder and CMO of myLAB Box, the first nationwide at-home STD testing service in the U.S.
Prior to ScareLA and myLAB Box, Lora owned a boutique PR agency, Genie Effect, Publicity for Dreamers and Doers. She worked alongside creator Jon Braver and co-producer Neil Patrick Harris to launch the highly successful Los Angeles immersive show Haunted Play DELUSION. She also represented HAuNTcon, the longest running U.S. haunter’s convention, The Mill, an award-winning U.K. VFX company, Moore Ruble Yudell architects, Channel Factory and more. With a deep background in technology, her career includes spearheading strategic initiatives for some of the largest e-commerce brands, thought-leading brands and influencers such as Newegg.com, XO Group, The Knott and more.
Lora’s unique experience blending creative, technology and community has propelled some of her wildest ambitions to stellar success. Some of her past partnerships enlist Universal Studios, SyFy, Fox, Amazon, Walmart, Nissan. Her work has been featured in Forbes, The Wall Street Journal, The Los Angeles Times, Oxygen, VICE, A+, Thrillist, Wired Magazine, Inc. and more.
Sharing her experience to inform and inspire, Ivanova founded and curated TEDx Pacific Palisades in 2013 and is a partner in the philanthropic LA Chessboxing Club. She is a guest lecturer at USC and has lead education initiatives for underprivileged youth in the LA area.
Ivanova’s background in theater and the arts, fuels her innovation which can sometimes seem strange but it is always groundbreaking.