Lora Ivanova Miro is an entrepreneur, artist and speaker with a knack for transformative experiences. She built her first startup at age 14 and today is co-founder and CEO of myLAB Box, the first nationwide at-home health testing-to-treatment platform in the U.S.
Lora’s unique experience blending creative, technology and community has propelled some of her wildest ambitions to stellar success. Some of her partnerships enlist Universal Studios, SyFy, Fox, Amazon, Walmart, Nissan. Her work has been featured in Forbes, The Wall Street Journal, The Los Angeles Times, Oxygen, VICE, A+, Thrillist, Wired Magazine, Inc. and more.
With a deep background in technology, her career includes spearheading strategic initiatives for some of the largest e-commerce brands, thought-leading brands and influencers such as Newegg.com, XO Group, The Knott and more.
Lora is also the founder and Executive Producer of ScareLA, the first Halloween convention, taking place at the LA Convention Center every summer since 2013.
Previously, Lora founded PR agency, Genie Effect, Publicity for Dreamers and Doers and worked alongside creator Jon Braver and co-producer Neil Patrick Harris to launch the hit LA immersive show DELUSION. She also represented The Mill, an award-winning U.K. VFX company, Moore Ruble Yudell architects, Channel Factory, HAuNTcon, and more.
Sharing her experience to inform and inspire, Ivanova founded and curated TEDx Pacific Palisades in 2013 and is a partner in the philanthropic LA Chessboxing Club. She is a guest lecturer at USC and has lead education initiatives for underprivileged youth.
Ivanova’s background fuels her innovation which can sometimes seem strange but it is always groundbreaking.
